Care Reimagined

A place to belong and grow

We create close-knit communities where people from all backgrounds feel welcomed and valued. Whether you’re starting your care journey or have decades of experience, you’ll find your place here. Our teams come from teaching, hospitality, retail and other fields. Growth happens when you feel you belong, and everyone belongs at Berkley.

Here, our CEO Laura Perry explains more about the values that drive us.

A warm welcome from our Chief People Officer

Berkley was built on a simple idea: create amazing places people choose to live and work in. Since taking full ownership in 2024, Laura and I have embraced independence, empowering teams to lead where it matters most – on the floor, in the moment, putting residents at the heart of all we do at Berkley. As we continue to grow and evolve as an organisation over time, we remain committed to putting our residents at the heart of all that we do.

Our employees are key to helping us achieve this. Our mission is to empower people to live well today and thrive tomorrow. We do this by providing luxury living with a focus on wellness and fun, alongside our three core values:

Trust in our people to do the right thing, not just the expected thing.

Initiative that’s celebrated, not stifled.

Responsibility shared at every level, not handed down from above.

LEAH SMITH | CPO | BERKLEY CARE GROUP

Our values

Empowering people to live well today and thrive tomorrow

Trust

We trust in our people to do the right thing, not just the expected thing.

Initiative

We elevate skills, commit to residents and work with courage.

Responsibility

We work with integrity and strive for the best quality.

“The smiles on the staff’s faces and the joy it brings them to see the smiles on residents faces, day in day out – it’s humbling to see.”

Laura Perry, Chief Executive Officer

Our homes

A family of residences united by the Berkley philosophy.

How we lead our business

Under the leadership of CEO Laura Perry and CPO Leah-Marie Smith, we’ve built a business guided by three core values: trust, initiative and responsibility. We believe in investing in our people, being transparent with families and always putting residents first. Our approach is straightforward – when you do the right thing consistently, success follows naturally.

Award-winning care

Our award-winning homes have been listed multiple times as a top 20 care home by carehome.co.uk, as well as being winners and finalists in the Care Awards 2024. Why? We focus on what makes life worth living. Morning tea on the terrace. Laughter over cocktails. Residents tending gardens they planted themselves. This is what outstanding care looks like.